How It Works
How a Roadway Program Comes Together.
One permanent frame mounted to the vehicle, printed panels that change with each campaign, and a fleet review that establishes both.
The essential idea
The Hardware Stays. The Message Changes.
Roadway separates the permanent vehicle-mounted hardware from the campaign artwork that changes over time.
Permanent frame
The anodized-aluminum frame remains mounted to the vehicle between campaigns.
Replaceable panel
Only the lightweight printed campaign panel needs to be removed and replaced.
Fleet-yard change
Authorized personnel can rotate the displayed message where the vehicles are based.
From first review to recurring use
One Installation Supports an Ongoing Campaign Program.
Roadway helps establish the frame configuration, panel specifications, artwork, and installation approach. Once the system is in place, future campaigns become replacement-panel orders rather than new hardware projects.
Review the fleet
Roadway reviews vehicle types, available mounting areas, approximate quantity, and communication needs.
Specify the configuration
Recommended frame sizes, panel dimensions, quantities, and installation approach are documented.
Develop and approve the artwork
Provide approved creative or work with Roadway to prepare fleet-ready artwork. Nothing prints before the artwork is approved.
Produce and install the system
Frames and initial panels are produced, and the permanent hardware is installed using the agreed installation approach.
Steps 5–6 repeat for every new message — no new hardware is purchased.
Order replacement panels
Roadway retains the established panel specifications to support future replacement-panel orders.
Change the message at the yard
Authorized fleet personnel remove the current panel, position the replacement panel, and return the display to service.
A clear starting point
What Your Department Provides—and What Roadway Helps Determine.
You do not need every project detail finalized before starting a conversation. A preliminary fleet review can establish the appropriate next steps.
Your department provides
- Vehicle and body types
- Approximate number of vehicles
- Desired display locations
- Campaign objective
- Existing artwork or brand requirements
- Desired project timeframe
Roadway helps determine
- Appropriate frame configuration
- Frame and panel dimensions
- Initial quantities
- Artwork and proofing requirements
- Installation approach
- Replacement-panel specifications
- Budgetary starting point
Exact fitment, mounting requirements, and project specifications are reviewed before quoting or installation.
Documented deployments
See How Municipal Fleets Put the System to Work.
Explore authentic Roadway installations showing permanent frames and printed campaign panels in service on municipal refuse and recycling vehicles.
City of Los Angeles
LA Sanitation & Environment
Organics Recycling
City of Sacramento
Department of Utilities
Public Awareness
City of Pomona
Recycling Education
Implementation questions
What Municipal Teams Usually Want to Know.
Practical answers about starting a review, mixed fleets, artwork, installation, and future panel orders.
Start with your fleet
Map Out Your First Roadway Installation.
Tell us what vehicles you operate, approximately how many you may want to equip, and what your first campaign needs to communicate. Roadway will help identify an appropriate frame configuration, panel approach, and budgetary starting point.
Response within one business day
A real person from the Roadway team will review your inquiry.
No obligation
Many first conversations are simply fitment, campaign, and budget questions.
Fitment, campaign, and budgeting questions are welcome
Bring what you know and Roadway will help fill in the rest.
Prefer to talk now?
Call 844-739-9347 during business hours.