Let the Good Signs Roll
Municipal Applications
Your collection vehicles already travel through the community every week. Roadway's permanent frames let your department use that recurring visibility for recycling education, conservation campaigns, community events, and seasonal notices.
The Problem With a Permanent Message
A wrapped or decaled truck commits your department to a single message for years. When priorities change—a new recycling program, a drought response, a seasonal collection notice—the truck can't.
A wrap or decal set is a single communication decision that stays on the vehicle for years, whether or not it still matches the department's priorities.
Updating the message means removing and replacing the wrap or decals on every vehicle—new material, new installation labor, and trucks out of service.
A four-week holiday recycling notice or a one-day collection event can never justify a full vehicle wrap, so those messages simply never run.
The Frame-System Contrast
A Roadway frame is installed on the vehicle once. The message inside it is a replaceable panel. When the campaign changes, the panel changes—no wrap removal, no installation crew, and no commitment to a single message for years.
Used by Municipal Fleets
Municipal customers have used Roadway panels to educate residents, promote programs, announce events, encourage conservation, and communicate seasonal services.
Sorting instruction that reaches residents on the same street where the material is collected.
City of Pomona
Actual Roadway deployment
Drought and conservation messaging that can be updated as restrictions change.
City of Sacramento
Actual Roadway deployment
Event promotion in the weeks before a collection date, then swapped out when the event is over.
City of San Diego — Environmental Services Department
Actual Roadway deployment
Neighborhood participation campaigns carried through the neighborhoods they apply to.
City of Los Angeles — LA Sanitation & Environment
Actual Roadway deployment
Enforcement and reporting information placed on vehicles that travel every alley and collection route.
City of Sacramento
Actual Roadway deployment
Short-window seasonal programs that run for a few weeks and come back every year.
City of Los Angeles — LA Sanitation & Environment
Actual Roadway deployment
Sorting instruction that reaches residents on the same street where the material is collected.
City of Pomona
Actual Roadway deployment
Drought and conservation messaging that can be updated as restrictions change.
City of Sacramento
Actual Roadway deployment
Event promotion in the weeks before a collection date, then swapped out when the event is over.
City of San Diego — Environmental Services Department
Actual Roadway deployment
Neighborhood participation campaigns carried through the neighborhoods they apply to.
City of Los Angeles — LA Sanitation & Environment
Actual Roadway deployment
Enforcement and reporting information placed on vehicles that travel every alley and collection route.
City of Sacramento
Actual Roadway deployment
Short-window seasonal programs that run for a few weeks and come back every year.
City of Los Angeles — LA Sanitation & Environment
Actual Roadway deployment
Sorting instruction that reaches residents on the same street where the material is collected.
City of Pomona
Actual Roadway deployment
Drought and conservation messaging that can be updated as restrictions change.
City of Sacramento
Actual Roadway deployment
Event promotion in the weeks before a collection date, then swapped out when the event is over.
City of San Diego — Environmental Services Department
Actual Roadway deployment
Neighborhood participation campaigns carried through the neighborhoods they apply to.
City of Los Angeles — LA Sanitation & Environment
Actual Roadway deployment
Enforcement and reporting information placed on vehicles that travel every alley and collection route.
City of Sacramento
Actual Roadway deployment
Short-window seasonal programs that run for a few weeks and come back every year.
City of Los Angeles — LA Sanitation & Environment
Actual Roadway deployment
Procurement-Friendly by Design
Roadway works with municipal purchasing processes every day. The system is structured so a coordinator can spec it, a director can defend it, and purchasing can process it.
Frames, panels, and any related work appear as separate line items, so purchasing sees exactly what is being bought and can evaluate each component.
Before a formal quote is requested, Roadway provides budgetary figures your department can use for planning, grant applications, and budget-cycle proposals.
Panel changes are handled by your own staff. Swapping a campaign does not require a wrap installer, a sign shop visit, or taking vehicles out of service for days.
The frame is a one-time installation. Future campaigns cost a replacement panel, not a full vehicle wrap—so each new message is a small, predictable expense.
Campaign Idea Library
Explore ways municipal departments can use the same Roadway frames throughout the year. These ideas are starting points—not claims that Roadway has produced every campaign shown.
Showing 9 of 58 campaign ideas
Waste & Recycling
Weekly reminders that help residents cut household waste at the source.
Recycling
Waste & Recycling
Clear bin-sorting guidance shown on the routes where sorting happens.
Recycling
Waste & Recycling
Contamination warnings that reach residents before collection day.
Recycling
Waste & Recycling
Food-scrap sorting rules carried past every kitchen on the route.
Solid Waste
Waste & Recycling
Backyard and curbside composting tips that rotate with the seasons.
Sustainability
Waste & Recycling
Set-out times, cart placement, and accepted-materials reminders.
Solid Waste
Waste & Recycling
Safe-disposal guidance for paints, solvents, and household chemicals.
Environmental Services
Waste & Recycling
Where and how to recycle phones, computers, and small electronics.
Environmental Services
Waste & Recycling
Drop-off locations for used motor oil and household batteries.
Environmental Services
One Frame, Year-Round Use
The strongest municipal programs do not rely on one permanent message. They rotate timely campaigns as seasons, services, and resident priorities change.
Spring
Summer
Fall
Winter
The frame remains installed. Only the campaign panel changes.
This is an example calendar to illustrate year-round use — not a required program or a claim about a particular customer.
Built-In Distribution
Your collection vehicles already travel every route in the jurisdiction on a weekly cadence. They pass every address you serve—no mailing list, no media buy, and no hope that residents visit a website or open a utility insert.
Collection routes cover the entire jurisdiction on a regular schedule, so a message on the vehicle reaches households that ignore mailers and skip public meetings.
Recycling instructions are seen at the curb, on collection day, in the exact neighborhood where residents set out their bins.
The fleet is a paid-for city asset. Using it for communication adds no media spend—only the one-time frame and the panels you choose to print.
Don't Have the Campaign Designed Yet?
Your department does not need finished artwork before starting a conversation. Bring Roadway the behavior you want to encourage, the program you need to explain, or the event you need to promote. Our team can help translate that objective into fleet-ready creative—or print approved artwork your agency already has.
Tell us what residents need to know or do.
Provide your existing artwork or work with Roadway on fleet-ready creative.
Use the same permanent frames for future campaigns as priorities change.
Creative is designed for visibility on a moving vehicle, using your agency's approved brand standards and messaging requirements.
What Does Your Community Need to Know?
Tell us what you want residents to see, what vehicles you operate, and approximately how many you want to equip. Roadway can help recommend a frame configuration, panel approach, and budgetary starting point.
A member of the Roadway team will respond within one business day.
